Dealing in my RealFood Underground, as I call it, I often end up with boxes… Boxes with potatoes, or apples, beef, etc — and most of the boxes are reused from the original manufacturer. I had this on the counter, full of apples, for a day, and then I noticed the label:
Aw, so wholesome.

“Wholesome Farms.” Don’t you love that? And look at that beautiful picture of a farmstead with the sun rising (setting?) in glory, it just screams “Nature!”  Wholesome nature, at that. Ah, bliss…

But wait…

Oh my…!

What is this fresh crop from “Wholesome Farms?” Liquid Whole Eggs. That’s enough right now to make my decision. Liquid whole eggs? Don’t whole eggs include the shell? How do we liquify the shell? Hmm..  Oh, I know! Citric acid! Bingo. Yummier and yummier, yes?

But we aren’t done with this “Wholesome” bounty yet – we’re gonna pasteurize (cook? irradiate?) these dissolved-shell-liquified-eggs AND homogenize them – after all, we don’t want dissolved shell sinking to the bottom, or yolk forming a top layer… ew, no, THAT would be gross… (?)
For a final dose of “wholesomeness,” look at the packaging information… This.. crop.. comes in BAGS. I don’t know about you, but nothing says “wholesome” and “farm” like something packaged in a plastic bag [and liquified, pasteurized, homogenized, dissolved]!
Would you eat this product? DO you eat this product? (I have no idea what is done with it. Scrambled eggs schools? Omelets at restaurants? Maybe used in baked goods?) Would you eat other ‘wholesome’ foodstuffs “dissolved, liquified, pasteurized, homogenized, packed-in-bags?” How about chicken? Thaaaat sounds tasty.
Know your food. Know your farmer. Don’t trust a cutesy name and logo – obviously it doesn’t mean much…
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